Our work
Purpose-driven brands. Strategies that turn into action.
At OLA, we believe a good idea doesn't end with a campaign. We work from brand strategy and consumer understanding to turn business challenges into relevant brands, memorable experiences, and growth opportunities.
01 — Kérastase · L'Oréal
From a global strategy to a local experience
The Challenge
Bringing Kérastase's international campaigns into the Chilean context, keeping the brand's essence and consistency while creating relevance for the local market.
What We Did
We adapted and executed 360° launch campaigns, developing local messaging and materials to activate the brand across its different touchpoints.
Featured Projects
- Adapting international campaigns for the Chilean market
- Developing local packaging and messaging
- 360° launch campaigns
- Activating market opportunities
- Point-of-sale implementation
02 — Cerveza Patagonia
When brand strategy opens new opportunities
The Challenge
Keeping a beer brand relevant and competitive through a strategy that connected positioning, consumer insight, innovation, and communication.
What We Did
We developed the brand strategy and its new positioning, identified innovation opportunities, and led the development of new varieties and formats. The strategy was brought to life through 360° digital campaigns and the activation of an Events & Sponsorships platform.
Featured Projects
- Brand strategy and positioning evolution
- Target definition and understanding
- Development and launch of new varieties
- Launch of the first glass bottle
- 360° digital campaigns
- Development of an Events & Sponsorships platform
- Responsible and profitable budget management
03 — Teja Market
Building a brand while building the business
The Challenge
Creating and structuring Teja Market's Marketing department, defining a strategy able to strengthen the brand, connect with its community, and open new business opportunities.
What We Did
We developed a 360° strategy that started with a rebrand and the definition of communication pillars, and evolved into the creation of new businesses, products, and channels. One of them was Teja Food, for which we developed its identity and positioning, along with new packaging, e-commerce, and an events and sponsorships platform.
Featured Projects
- Creating and building the Marketing department
- Teja Market rebrand
- Strategy and communication pillars
- Creation of Teja Food
- Identity and positioning development
- New packaging design
- E-commerce launch
- Creation of an Events & Sponsorships platform
